Why Exhibit

Market information
The EU-27 is the world’s largest glass market, both in terms of production and consumption. The European production market share is around one-third of the world market, while US production is less than 3/4 and Japanese production is 2/3 compared to the EU level. These figures are based on 2005 estimates. 

• Take part in a highly respected show for the industry
• Collect high quality business leads from visitors within your target market
• Build your contact database
• Meet prospects face-to-face tackling issues and answering questions directly
• Launch new products or services
• View the latest innovations from the industry
• Raise awareness of your brand and product portfolio
• Meet existing and potential working partners from amongst the other exhibitors
• Discuss your products with clients under the same roof at the same time
• Discuss industry issues with leaders from the industry

Key statistics
Show trade exhibitions are effective because:

54% of visitors come specifically to see new products and services
48% come for information
40% to keep up-to-date with technology
15% to make business contacts

Also:
83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decisions of the company.
72% of trade show visitors intend to make a purchase either at the show or in the near future.
 
*Information sourced from the EEAA

Plus:
How long would it take your team to see these people face-to-face? How much would the travel and hotels cost your company? Events enable you to shorten the sales process and save money.

At an event, the visitor is proactively choosing to engage with you. And in a marketing environment where consumers can opt-out of communications, there is no greater accolade. Visitors give their time and permission to you, to sell to them at a time they are ready to buy.