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Why live events work
View 8 facts on why live events work
Give your company the business edge in this highly competitive market:
• Take part in a highly respected show for the industry
• Collect high quality business leads from visitors within your target market
• Build your contact database
• Meet prospects face-to-face tackling issues and answering questions directly
• Launch new products or services
• View the latest innovations from the industry
• Raise awareness of your brand and product portfolio
• Meet existing and potential working partners from amongst the other exhibitors
• Discuss your products with clients under the same roof at the same time
• Discuss industry issues with leaders from the industry
Key statistics
Show trade exhibitions are effective because:
54% of visitors come specifically to see new products and services
48% come for information
40% to keep up-to-date with technology
15% to make business contacts
Also:
83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decisions of the company.
72% of trade show visitors intend to make a purchase either at the show or in the near future.
*Information sourced from the EEAA
Plus:
How long would it take your team to see these people face-to-face? How much would the travel and hotels cost your company? Events enable you to shorten the sales process and save money.
At an event, the visitor is proactively choosing to engage with you. And in a marketing environment where consumers can opt-out of communications, there is no greater accolade. Visitors give their time and permission to you, to sell to them at a time they are ready to buy.
We know who these customers are. We have collected valuable information on their jobs, companies and areas of interest and you can capture this valuable intelligence.
Events deliver a multitude of sales and marketing objectives. Where else can you sell one product and simultaneously launch another, whilst increasing brand visibility, networking with industry clients and prospects and keeping a close eye on what the competition is doing?
Glassman's history
Glassman Exhibitions are the industry’s leading targeted international glass events of industrial–scale primary glassmaking equipment and services. Serving the industry for over 20 years, travelling to new and exciting markets across the globe, Glassman is an experienced and respected event organiser. Glassman Exhibitions are proven to attract the highest quality visitors on a regular basis. Wherever in the world your glassmaking customers might be located, a Glassman Exhibition will help you meet them.
