Marketing Your Participation

Glassman's global reach
We have regular contact with thousands of glass industry professionals worldwide, via a number of media and event channels including:

• Our monthly publication: Glass International
• Glassman events that are run in the Middle East, Europe, USA and South America
• Online at www.glass-international.com
• Presence at all major international glass exhibitions and conferences
• Support of leading Glass Associations including GMIC - USA, ABIVIDRO - Brazil, Czech Glass Society, FEVE - Europe, Society of Glass Technology - UK, CCS - China, CNAGI - China

Get attention - don't rely on customers finding you!
Recent industry research shows that 83% of the most successful exhibitors at events were those that took the trouble to mail their prospects and clients before a show (source: CEIR). It costs five times more to get a new customer than it does to keep an existing one - so make sure your customers know you are taking part in Glassman Turkey 2011. You can do this by:

• Sending out regular email communications. Include the exhibition logo, panel and/or banner; available to download below. You could also forward on the visitor promotional emails sent out by the organisers.
• Advertising in the Show Catalogue. Many customers will receive a copy of the catalogue before the event, refer to it during the show and use it constantly as a source of reference long after. By including the exhibition logo and your stand number on your advertisements you can drive extra visitors to your stand and generate additional interest in your company and products. Contact kenclark@quartzltd.co.uk for more information.
• Using the show logo in all of your marketing communications. Include it on your website, letterhead, adverts, emails signatures, and promotional brochures so customers know you are at the event and they can find you there.

Personally invite those who are important to your business
As well as promoting Glassman Turkey 2011 to thousands of glass professionals, we will be sending out visitor tickets to you to send to clients and prospects. Make sure you personally invite your customers. It is a nice touch and lets them know they are important to you. 

Let us do the hard work ...
If you can't spare the time, we can invite your customers on your behalf. Your data will be kept confidential. Send an excel spreadsheet and covering letter (or this can be created for you) to the Marketing Executive annieobrien@quartzltd.co.uk.