Why Exhibit

Glassman Turkey 2011 is the meeting point to do business - where East meets West

Market information
The Turkish glass industry is thought to be the third largest in the world and is renowned for its excellent design capabilities and high-quality glass products. The majority of the country’s annual production (around 90%) comes from Türkiye Sise ve Cam Fabrikalari – a group of companies that has 26 manufacturing facilities, as well as 10 marketing and financial companies. There are also a number of medium and small-scale glass manufacturers.

• Take part in a highly respected show for the industry
• Collect high quality business leads from visitors within your target market
• Build your contact database
• Meet prospects face-to-face tackling issues and answering questions directly
• Launch new products or services
• View the latest innovations from the industry
• Raise awareness of your brand and product portfolio
• Meet existing and potential working partners from amongst the other exhibitors
• Discuss your products with clients under the same roof at the same time
• Debate industry issues with leaders from the industry

Plus:

• We know who these customers are. We have collected valuable information on their jobs, companies and areas of interest and you can capture this valuable intelligence.
• How long would it take your team to see these people face-to-face? How much would the travel and hotels cost your company? Events enable you to shorten the sales process and save money.
• At an event, the visitor is proactively choosing to engage with you. In a marketing environment where consumers can opt-out of communications, there is no greater accolade. Visitors give their time and permission to you, to sell to them at a time they are ready to buy.
• Events deliver a multitude of sales and marketing objectives. Where else can you sell one product and simultaneously launch another, whilst increasing brand visibility, networking with industry clients and prospects and keeping a close eye on what the competition is doing?

Key statistics
Show trade exhibitions are effective because: